VIDENDUM is the new sponsor of the Suffolk Girls’ Youth Cups this season.

The business, which has offices in Bury St Edmunds, will sponsor the Girls’ U12, U13, U14, U15 & U16 competitions.

Videndum is a leading global provider of premium branded hardware products and software solutions to the growing content creation market.

Customers include broadcasters, film studios, production and rental companies, photographers, independent content creators, vloggers, influencers, gamers, professional sound crews and enterprises.

Videndum employ around 1,800 people in 11 different countries and are organised in three Divisions: Media Solutions, Production Solutions and Creative Solutions.

The Production Solutions Division, which is based in Bury St Edmunds, designs, manufactures and distributes premium branded and technically advanced products and solutions for broadcasters, film and video production companies, independent content creators and enterprises.

Products include video heads, tripods, LED lighting, batteries, prompters and robotic camera systems.

Penny Wisdom, EVP Human Resources, said of sponsoring Suffolk FA: “Videndum Production Solutions are dedicated to working within the local community. 

“We are also committed to improving our gender diversity at all levels in the business. In a male-dominated industry, we have set an ambitious target to reach a 40% female workforce by 2031. 

“Sponsoring the Suffolk Girls’ Cup competitions for the 2023-24 season provides the perfect partnership that complements our business aspirations.”

Pictured above at the sponsorship launch at Videndum offices in Bury St Edmunds are (left to right) HR Manager Jo Black, Communications Director Robert Cook, Suffolk FA Women & Girls' Football Development Officer Isabel Chaplin, Divisional Executive Assistant Emily Mannering and EVP Human Resources Penny Wisdom.

Penny explained how the partnership will benefit Videndum.

“We are keen to promote Videndum Production Solutions as a local employer who supports gender diversity. Our brands, Anton Bauer, Autocue, Autoscript, Litepanels, OConnor, Quasar Science, Sachtler and Vinten, are currently more well known than our company name, so we hope this partnership will help to improve our visibility in the local community,” she said.

“With women’s football becoming more prevalent across the globe, we are looking forward to supporting the next generation of footballers to fulfil their dreams and supporting young women breaking through traditional roles.”

Suffolk FA Marketing & Communications Officer Nick Garnham said: “We are delighted to welcome Videndum as the new sponsor of the Suffolk Girls’ Youth Cups.

“Attracting such an internationally renowned business can only help lift the profile of Girls’ football in the county even more at what is such an exciting time for the female game.”

This season’s competitions get under way with the first-round ties this Sunday, October 1st.