CAR dealership Endeavour Automotive have renewed their sponsorship of the Suffolk Premier Cup for the 2023-24 season.

They took over sponsorship of the competition in February of this year after acquiring the business from previous sponsors Turners Hyundai.

Endeavour Automotive Group Operations Director Andy Gore said: “Endeavour Automotive are thrilled to be continuing our sponsorship of this year’s Suffolk Premier Cup.

“The competition has been great to be a part of and we have had the privilege of being able to be a part of some amazing games across the region.

“Our growth into Suffolk and the relationship with the Suffolk FA has been a resounding success. The pride and professionalism of the players and teams has been great to see.

“Endeavour is proud to represent Hyundai, Volvo, Polestar, Lotus, Ineos Grenadier and LEVC and has three business’ in the region, Hyundai Ipswich on Ransomes Way, Hyundai Bury St Edmunds on Tayfen Road and Endeavour accident repair centre in Ipswich on Leslie Road.

“We look forward to being able to watch the games this season and would like to wish all the teams and players every success. We would also like to extend our thanks to our current and future customers for being so supportive since our expansion into Suffolk.”

Suffolk FA Chief Executive Richard Neal said: “I’m thrilled Endeavour Automotive will be continuing their relationship with Suffolk FA and the Suffolk Premier Cup – the highest category County Cup in Suffolk.

“The team at Endeavour Automotive have been great to work with since we begun our partnership, and I look forward to that continuing into the 2023-24 season.”

This season’s competition gets under way on Tuesday evening with the sole first-round tie between holders Needham Market and Bury Town.

The match at Bloomfields, which kicks off at 7.45pm, will pit two former Ipswich Town players-turned-managers against each other.

Needham Market manager Kevin Horlock will be looking to lead his side to a fourth straight success in the competition.

Only Bury Town, who won the competition in each of the first four years after it was introduced in the 1958-59 season, and Sudbury Town, starting from the 1986-87 season, have won the cup four years in a row.

For Bury Town boss Cole Skuse it will be his first match in the Suffolk Premier Cup following his appointment since the end of last season.

There were contrasting fortunes for the two teams on Saturday – Needham Market lost 6-1 at Stratford Town in their opening Pitching In Southern League Premier Central match, while Bury Town beat Biggleswade United 3-1 in the Extra Preliminary Round of the Emirates FA Cup.

The winners of Tuesday’s tie will be away to Long Melford in the second round.

Endeavour Automotive’s Regional General Sales Manager Graham Poulter (left) is pictured above with Suffolk FA Chief Executive Richard Neal (right) at the sponsorship launch.