Your Twelfth Man launch Mar 2020

A new approach to team sponsorship

SUFFOLK FA are supporting a new approach to securing team sponsorship.

SUFFOLK FA are supporting a new approach to securing team sponsorship.

Your Twelfth Man is a unique concept, co-founded by Josh Scarlett and Ben Kingsbury, created to match teams with organisations looking to raise their profile among the fanbase and local community.

Your Twelfth Man will connect teams looking for sponsorship with organisations seeking visibility on their playing and training kits.

Josh, who has a background in marketing, first identified the potential for the concept.

Your Twelfth Man addresses the struggle that teams can face finding and pitching to potential sponsors.

Ben has provided the digital expertise to create a website which will be used as the platform to bring teams and sponsors together.

Your Twelfth Man will link a team with a maximum of ten companies who are looking to sponsor for a period of 24 months.

Teams will receive a full home kit, along with tracksuits and polo tops, for up to 16 players. These will be paid for by Your Twelfth Man, making the service free of charge for teams, and supplied by Total Football of Ipswich.

Sponsors will be able to support multiple teams across different leagues, age groups and locations for a set monthly fee, sponsoring up to five teams for potentially the same price as sponsoring one team.

Your Twelfth Man will offer four different sponsorship agreements – Bronze (£49 per month), Silver (£69pm), Gold (£89pm) and Platinum (£109pm) to meet the needs of their clients.

Your Twelfth Man co-founder Josh Scarlett said: “We’re really excited to offer a fresh way of supporting local teams in their fundraising efforts, whilst providing a smarter marketing opportunity for organisations interested in sponsorship.”

Josh’s business partner, Ben Kingsbury, added: “Traditional sponsorship has its flaws for both parties and we’ve launched Your Twelfth Man to make the experience more advantageous to everyone involved.”

Richard Neal, Chief Executive of Suffolk FA, said: “Your Twelfth Man is an innovative approach to solving a problem teams across the county face on an annual basis.

“We hope both the Suffolk football and business communities support and reap the potential benefits of this exciting new start-up.”

Richard Neal (left) is pictured with Ben Kingsbury (centre) and Josh Scarlett (right) at the Henley Athletic versus Ipswich Town Under-18s quarter-final tie in the CNet Training Suffolk Senior Cup on Saturday.

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